Lorient and its urban area confirm their place among the most attractive territories in France. Between economic dynamism, ecological transition and strengthening of business tourism, the Pays de Lorient is charting its course towards a prosperous and sustainable future. A look back at the strengths that make this region a center of excellence.
Economic attractiveness in the service of ecological transition
During the 2025 New Year's ceremony, Fabrice Loher, President of Lorient Agglomeration, reaffirmed his desire to make the region a model of resilience and innovation. Indeed, the agglomeration ranks among the 10% of the most attractive regions in France, thanks to a balance between economic development and quality of life.
Lorient is banking on strategic sectors to establish its attractiveness: sail propulsion, hydrogen, the "Lorient Composite Valley" and on-board intelligence linked to competitive sailing. These innovative sectors provide skilled jobs and contribute to the ecological transition of the region.
In addition, concrete projects are strengthening this dynamic: the decarbonization of the Izilo public transport network, the development of bio-NGV and hydrogen, and the commissioning of the first hydrogen buses. All these initiatives contribute to reducing the local carbon footprint.
A territory where life is good
Lorient also stands out in terms of its living environment. According to the economic development agency Audélor, the city is among the 40 most attractive urban areas in France, with a ranking that is increasing.
Even more impressive, the latest ranking of "Cities and villages in France where life is good" places Lorient in 7th position nationally, ahead of Rennes and Brest. This recognition salutes the efforts of the community to improve the daily lives of its residents: mobility, housing, environment and access to quality services.
In terms of housing, the urban area is continuing its efforts with an ambitious energy renovation program and the construction of new housing for young people and the middle classes.
A boost for business tourism
With the launch of the Lorient BtoBreizh Convention Bureau, the region is affirming its ambition to become a leading destination for business tourism. This initiative aims to structure the local offering and attract major professional events.
Lorient Bretagne Sud Evénements, at the helm of this project, intends to position the region as a key player in hosting conferences and seminars. An approach supported by the urban area and several institutional partners, who are banking on the dynamism of the territory to strengthen its attractiveness.
An eventful year 2025
The year 2025 will be marked by highlights that will further highlight Lorient and its territory. Among them, the Year of the Sea, with the first Terre Mer exhibition focusing on food and food sovereignty, as well as the commemoration of the 80th anniversary of the liberation of the Lorient pocket.
Major infrastructures will also see the light of day, such as the Maison des Skippers in Lorient La Base, the large equestrian hall of the Haras in Hennebont or the Kermat photovoltaic farm in Inzinzac-Lochrist.
Conclusion
Lorient Agglomeration proves that the attractiveness of a territory is not measured solely by its economic growth, but also by its ability to offer a harmonious and sustainable living environment to its inhabitants. By reconciling economic development, ecological commitment and improvement of the living environment, Lorient positions itself as a model territory to follow in France.
A promising future awaits this region which, between land and sea, continues to innovate to live better together.
English (UK) 
Français